BMW is joining the rest of the automotive industry as they enjoy record-breaking sales so far this year. Within some categories, the electric vehicle option accounts for a striking 55% of sales. This heavily bolsters their decision to roll out EV versions of all of their models over the coming years. Production volumes will also increase as many EV models have sold out completely.
This strong performance is most prevalent in Western Europe, Scandinavia and The Netherlands in particular. Given the far reaching range of models coming on stream and the increased adoption rate of EVs it is expected that the rest of the world will follow quickly. Further assisting its market share, BMW is now positioning itself as a go-to EV manufacturer.
According to Jose Guerrero, Product Manager for BMW North America, 'We are bringing a lot of people who didn't ever look at a BMW..Now they have a product that they can charge using a solar panel, with seats made from recycled water bottles and plastics, that's built with energy from wind turbines and hydroelectric power.'